Hayati Moxy Pro: Where It Sits Next to the Pro Max + and Pro Ultra +

There's another kit in the Hayati range, and if you run a shop, the first thing you're probably thinking is "why would I need a third one?"

That's a fair question. You've most likely got the Pro Max + selling steadily already, and the Pro Ultra + for your heavier vapers. Shelf space costs money, and so does stock that just sits there. So what does the Hayati Moxy Pro kit do that those two don't?

We'll go through it properly, without the sales talk.

What the Moxy Pro actually is

It's a pod kit. You get a rechargeable device, the pods click in, and when one runs out you swap it for a fresh one. It's the same basic idea as the rest of the Hayati pod kits.

But look a little closer and you'll see it isn't built quite like the two kits you already stock.

The body is aluminium and it's slim, about 120mm tall, 22mm wide and 11.5mm thick, so it slips into a pocket without any bulk. There are no buttons to press. You just draw on it and it fires. A small LED light changes colour to show how much battery is left.

Inside is a 500mAh battery that charges through USB-C, and most sellers say it's full again in under an hour. That's smaller than the 850mAh in the Pro Max + and Pro Ultra +, so it will need charging more often. It's worth mentioning to customers at the till so nobody feels short-changed later.

The thing that really sets it apart is control. The Moxy Pro has three power levels, from about 9W up to 18W, and the airflow can be adjusted too. The lower settings suit the prefilled pods, and the higher ones are there for when someone puts in a refillable pod. That's a lot more say over how it vapes than most people expect from a kit at this price.

So the short pitch is a small, well made kit at a keen price that lets people choose between ready-made pods and filling their own. It's easy to explain, and customers tend to believe a pitch that simple.

How it compares

This is the part your customers will care about most.

On paper, the Moxy Pro sits below the Pro Max + kit. Each prefilled Moxy pod holds 2ml of 20mg nic salt and gives roughly 600 puffs. The Pro Max + is rated at 6,000 puffs and the Pro Ultra + kit at 25,000. All three are 20mg, but the Moxy Pro has the smallest battery of the lot.

So if a customer only looks at the big number on the box, the Moxy Pro won't win. But it isn't really trying to. The Pro Max + and Pro Ultra + are made for people who want to put a pod in and forget about it for a long time. The Moxy Pro is for people who want something smaller and cheaper to get started with, and a little more hands-on. Most UK shops are selling it at around £9, which is an easy price to say yes to.

The simple way to put it is that the Moxy Pro is smaller and cheaper than the 6K. It does a different job, not a bigger one.

If you want the full picture on the other two, we've covered the 6K and 25K side by side in a separate post.

The pods

Moxy pods work the same way as pods across the rest of the range. The pod goes in, it runs until the flavour starts to fade, and then it gets swapped.

The one thing your staff must know is which device they fit. Moxy pods are made for the Moxy family, which means the Moxy Pro, the Moxy Elite and the Moxy Lite. They won't fit a Pro Max + or a Pro Ultra +. It sounds like a small point, but it causes more trouble than you'd expect. Customers see the Hayati name, assume every pod fits every device, then get home and find out it doesn't. A clear yes or no from whoever is behind the counter saves them a wasted trip and saves you an annoyed customer.

There are two kinds of pod. The prefilled ones hold 2ml at 20mg. There's also a refillable pod that holds 3ml, uses a 0.8 ohm mesh coil, and takes 10mg or 20mg nic salts. For anyone who gets through pods quickly, filling their own works out a lot cheaper over a month. The refillable pods are sold separately, so make sure you've ordered some.

Keep the prefilled pods next to the kits as well. If you sell someone a device and have no pods to go with it, you'll lose them on their second visit.

Who it's for

Because it comes in smaller and cheaper than the 6K, the Moxy Pro works best as a starter kit.

It's a good first refillable for someone who's still on disposables and not quite sure about making the switch. It's small, it doesn't cost much, and there's nothing to learn. Pop a pod in and off they go.

It also makes a good second device. Plenty of regulars like having a spare for the car, the gym bag or a night out, and they don't want to spend much on it.

And it's the one to point to when a customer pulls a face at the price of everything else on the shelf.

Then there's the customer who's ready to take the next step. The refillable pod and the power settings make the Moxy Pro a gentle way into filling your own, without handing someone a big kit they won't know how to use. If you've got people who keep asking for something cheaper to run, this is a good answer.

Should you stock it?

That depends on what you're already carrying.

If the Pro Max + and Pro Ultra + are both selling well, a third Hayati kit could end up splitting the same customers three ways instead of bringing in new ones. That's not a reason to skip it. It's a reason to start small.

A sensible first order is one or two flavours you already know sell, a single pack, and a month of keeping an eye on it. If it's taking sales away from the other two, you've found that out without spending much. If it's pulling in people who weren't buying a kit before, that's the time to order properly.

You can check our new arrivals to see what's landing across the range.

One last thing. Don't put it on the shelf without telling your staff what it is. A new kit that nobody behind the counter can explain won't sell, and that's the most common reason a good product dies in a shop. Spend five minutes showing the team how the power levels work and which pods fit. It'll pay for itself.