Hayati Pro Max 4K: Convenience
Store Considerations for Prefilled Pods
For convenience store owners, a new vape
product only matters if customers actually want it—and if it makes sense on the
shelf. That is what makes the new Hayati Pro Max 4000 prefilled pod
interesting.
Hayati has already built strong recognition around higher-puff products such as
the Pro Max range. But the arrival of a 4,000-puff format raises an obvious
question for retailers:
Why buy a 4000 puff product when
6,000-puff products are already available?
The answer could be that a
4,000-puff product isn't necessarily just a smaller version of a
6,000-puff product: it is positioned at
a different price point and offers an
alternative to a higher-puff product.
What Is the New Hayati Pro Max 4000
Prefilled Pod?
The new Hayati Pro Max 4K is a prefilled
pod product which has been advertised at a 4,000-puff
capacity. This means that a convenience store can potentially offer
a mid-range product which will help meet the demand of different
price-focused customers. Rather than only having a Pro Max 6000,
a retailer could also add a 4K product to their shelf space.
The question for a convenience
store could then be:
Could a lower-puff Hayati product sell
alongside the 6,000-puff Pro Max rather than directly up against it?
This is
what many convenience stores will be keen to test.
Why Would a Convenience Store Stock a
4,000-Puff Product?
While it might be tempting for
a convenience store to assume that a 4,000-puff
product would only directly compete with a 6,000-puff
product, customers don't necessarily make their purchasing decisions
on numbers or mathematical calculations. Customers want
value, something which means that both a lower-puff product
and a higher-puff product can actually work well
together in a retailer's range. A convenience store owner should
also remember that customers tend to be
time-poor in a convenience retail environment. A
customer could look at a 4K product and think,
'I don't need to
buy the largest product I can find. I just want something I know
I'll be able to afford at a recognised brand.'
This is where a 4K product
can potentially be interesting to both a convenience store and
its customers: as a different product option with a different pricing structure
as well as a different puff count. This doesn't mean that a
convenience store should stock only one or the other: both products
can have a place in a retailer's range.
Hayati Pro Max 4K vs 6K: Which One
Should a Retailer Stock?
As mentioned above, it doesn't have to
be an either / or situation. A retailer could potentially use
the two products for different purposes. This means that customers
have a choice without a convenience store having to change what it
previously stocked. The interesting thing about this product is that there
is potential for sell-through; if customers buy the product, it
shows that
it has a place on a convenience store shelf.
The Bigger Question: What Happens to
Your Shelf?
Convenience store shelves are precious
real estate, particularly in a vaping category which can be quite crowded. If
a convenience store is considering carrying the new Hayati Pro
Max 4K, the question isn't merely:
"Is Hayati Pro Max 4K a good
product?"
The question should be:
does the product give my customers
a reason to buy something which isn't already on my shelf?
If the answer is 'yes', the
product suddenly becomes a lot more interesting.
A convenience store could potentially use the
4K format to offer its customers a simple
good / better / best choice, where the
Hayati Pro Max 4K might not be as expensive as the Pro
Max 6000 but doesn't sacrifice recognisable brand value.
This is a much easier choice for convenience store customers than trying
to decide between a few almost-identical products from different brands.
Why the 4K Format will Be Interesting
Before Vaping Duty Changes
UK retailers and convenience
stores are also starting to think about how new Vaping
Products Duty calculations can affect their product range. The
calculation of duty costs means that a product's puff count isn't
necessarily the sole determinant of its commercial viability. As
such, a convenience store should not automatically assume that a product
with a lower puff count will not be as commercially viable; it
needs to understand the landed cost and duty position
of a product before it can make a choice. This could be a
particularly important consideration for a convenience store looking
to understand which SKUs to continue to order.
Is Wholesale Hayati Pro Max 4000 Worth
Looking At?
For convenience
stores or retailers looking at wholesale options for the
Hayati Pro Max 4000, the question isn't merely one of unit price. The
question should also cover the product's impact on your overall
range. Before a convenience store decides to significantly increase
its order size, it should consider:
• Expected selling price
• Wholesale unit cost
• Available flavours
• Customer demand
• Liquid volume and applicable duty
• Expected margin
• Existing Pro Max sales
• Space on shelf
• Minimum order sizes
• Delivery and availability
Just because an alternative product
is slightly cheaper doesn't mean it can necessarily
help a convenience store's margins. On the other hand, a slightly cheaper
product which can bring more customers into the
category should definitely be worth a closer look.
Could 4K Become the New Entry Point for
Hayati?
This is perhaps the most
interesting consideration of all. Hayati is a well-known brand name
both in the UK. A 4K product potentially gives a retailer or convenience
store a chance to introduce customers to the brand in a new way.
Imagine a customer standing in front of a convenience store shelf,
looking at:
Hayati Pro Max 4K
Hayati Pro Max 6000
Now imagine that a convenience
store has only one option, and the customer has to make a decision
between what they can afford and how long the product
will last. A 4K product gives a convenience store owner the
opportunity to make another choice: one which could
be based on what the customer wants rather than what the customer
has. One customer may not want to spend more money. Another might
not want to spend less money. Another customer may not
see why they should choose one Hayati product over another. This is
why, rather than thinking of a 4K product as a smaller alternative to
a 6000 product, a convenience store should see it as a different
product altogether.
What Should Convenience Stores Do Before
Ordering?
Don't make a big commitment just
because a product is new. Start with an analysis of your existing
Hayati sales.
Which flavours moved
the fastest? Which price
points did best? Are customers asking for cheaper
alternatives? Are your higher-puff products selling because customers
want more puffs or because there isn't a lower-priced
alternative for the same brand? These
questions can help a convenience store decide if
a 4K product is worth a closer look. If a convenience
store has strong demand for Hayati products, it may
be more logical to introduce the 4K alongside your existing products
rather than immediately replacing any of them.
The Opportunity for Retailers
The most interesting thing about the
new Hayati Pro Max 4K is that it gives a convenience
store another opportunity. As a recognisable brand name, a different
category positioning and a different price point, the 4K product can
help a convenience store grow its range and appeal without
necessarily changing anything it previously did. It also offers a
different product to consider as the UK vaping retail economics
change. This is the reason why the new Hayati Pro Max 4000
prefilled pod is a product which worth looking at closely by any
UK convenience store or retailer.
For convenience stores, the most
logical approach may simply be to test and analyse. Look at how much
of the product sells, analyse whether the margins support
continuing to stock it and then make a decision on how
much shelf space to give it. And, when looking for
wholesale Hayati Pro Max 4000, this is what a convenience
store should consider when looking at overall product
economics.
Looking for Wholesale Hayati Pro Max
4000?
As a new 4K product arrives,
convenience stores should compare and analyse wholesale pricing,
availability, flavours and the overall economics of adding it to their range.
The biggest question isn't whether 4000 puffs is better than 6000. It is whether
customers are looking for something in between.